Taylor Swift’s sixth album is soaring with over 717-thousand sales in its first day.
“Reputation” was released Friday morning and is on track to reach a total of at least 1.5 million sales in the U.S. according to Buzz Angle Music.
These numbers are set to make for Swift’s largest sales week ever and will give her a fourth straight album with a million-selling week.
The album is also expected to become the year’s best selling album after it’s first week, surpassing Ed Sheeran’s “Divide” which sold over 900-thousand.
This album is Swift’s fifth chart-topper of her career.